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Nashville Religion Communicators Council Hears About Strategic Marketing

The Nashville Chapter of the Religion Communicators Council (RCC) meets monthly to talk about topics of interest and hear from professionals in religious communications.

For any message to get across to an audience, a strong strategy is key. This is what religious communications professionals gathered to learn recently during their monthly meeting where they heard from a marketing specialist for a large electrical corporation who shared the five key ways to make strategic marketing easier.

The Religion Communicators Council (RCC) is an interfaith association of religion communicators at work in print and electronic communication, marketing and public relations.

"Religious people need to stay on top of the way messages are communicated in today’s world," says Rev. Brian Fesler, president of the Nashville chapter and pastor of the Church of Scientology, "Knowing key ways to strategically deliver a message is very helpful to people of faith."

The meeting took place at United Methodist Communications over lunch.

Lori Whitbey of Schneider Electric was the guest speaker for the day. Whitbey emphasized awareness and education promoted on various media to general audiences, then strategically getting your message across to help potential clients or consumers find your products or services.

The RCC has members from every faith group and walk of life including Baha’is, Christians, Jews, Muslims, Scientologists, Sikhs, Hindus and more. The RCC, founded in 1929, is an association of communications professionals who work for and with a diverse group of faith-based organizations in the areas of communications, public relations, advertising and development. The RCC provides opportunities for communicators to learn from each other. Together, RCC members promote excellence in the communication of faith and values in the public arena and encourage understanding among religious and faith groups. For more information about the Religion Communicators Council, visit

by: Julie Brinker

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