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Owning a Tiffany and Co necklace means owning a piece of history

Tiffany and Co is one of the most reputed jewelry brands, with a fantastic history which goes back more than 170 years. So when you buy a Tiffany bracelet or a Tiffany and Co necklace you get a piece of jewelry which has historical value as well. Wearing Tiffany is a statement of beauty, elegance and eternal femininity.
Charles Lewis Tiffany is the founder of Tiffany and Co. In 1837 he came up with the idea of establishing a jewelry house that would create unique designs for the American public. The first day of sale didn’t even gross $5 in total, but things rapidly evolved and Tiffany soon became known for producing exquisite jewelry matched in style only by the world’s greatest jewelry creators. Nowadays, the most common precious material used for Tiffany jewelry is sterling silver of the highest quality, but designers also use yellow and white gold and platinum in new jewelry creations. Tiffany’s ‘specialty’ are diamonds, but although diamonds are often used in designs, Tiffany jewelry is generally accessible. Buying a Tiffany bracelet or a Tiffany and Co necklace will not empty your pockets, especially if you buy pre owned pieces. Tiffany spares no effort in creating timeless pieces of jewelry which fascinate people and beautifully adorn women.

Contemporary fashions trends tell us that jewelries are accessories and that each time you change outfits you should put on a different accessory. But things didn’t used to be like that with jewelry, not when Tiffany and Co was established. Back then, people thought of jewels as valuable items which were to be kept and passed on from generation to generation. In that sense, modern stainless steel jewels only have a relative fashion value. Instead, a Tiffany bracelet or a Tiffany and Co necklace are valuable pieces of jewelry. Sterling silver, gold, platinum – these are expensive precious materials to which people have always attributed monetary value. But the value of jewelry goes beyond the market price of the precious materials used in jewelry design; jewelry also has aesthetic value, historic value, symbolic and sentimental value and it’s these arguments which often prevail in the face of more pragmatic considerations. Thus, it’s worth buying a Tiffany bracelet or a Tiffany and Co necklace.

Ever since the beginning, the aim of Tiffany and Co was to develop a beautiful line of jewelry for the American public. The objective was to offer something for everyone. The company did that – and is still doing it - with the aid of great jewelry designers. Nowadays, Tiffany jewelers look everywhere for inspiration: classic themes are combined with more modern designs to create beautiful jewelry pieces. Collections like Elsa Peretti or Paloma Picasso present unique and limited edition jewelry, but there are also other types of Tiffany jewelry available for Tiffany lovers worldwide. Most designs are affordable, so people can have their own Tiffany without a second thought. Who knows how much these jewels will value in years to come?!

You’ll always be stylish and feminine wearing a Tiffany bracelet or a Tiffany and Co necklace.

by: Gail Black



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